Indeed, just about all webmasters know that Adsense generates a considerable source of additional advertising income. That is why most of them utilize it to go after high paying keywords. They possess with them the lists that tells what the keywords are and have already used every means possible to identify them. But then, after positioning these supposed to be high paying keywords into their web pages, the money they expected to roll in is not really coming in. What are they doing wrong? In fact, having these pages with the proper keywords is one thing, but driving visitors to those pages is another thing and often the main thing that is lacking.
The thing is, to get visitors to your high paying keyword pages, you need to optimize your sites navigation. Think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that show up on a page that they initially landed on. This is site navigation. Basically, it is all about enabling visitors to move about your site and this is just one way of maximizing your Adsense earnings. A typical website have menu links on each page. The wording on these links is what gets a visitors attention and gets them to click on one of the links that will take them to another page of that website. Links that have free or download have proven to be good attention grabbers.
For sure, this navigation idea can also be applied to driving traffic to your high paying pages. There are many websites that are getting a lot of traffic from search engines but have low earnings in terms of profits. The basic trick is to try and use some cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is indeed, one big way of turning real cheap clicks to real dollars. But, before you begin testing if this same idea will work for you and your website, you will need to have two things. Something, probably a software to track and compare, and some high earning pages you want to channel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.
However, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Make sure to come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will surely trigger their curiosity enough to try and see what that was all about. Also, you can use graphics to grab your readers attention. There is no limitation to what you can do so that your link can be seen. If you are after the success of your site, you will do everything necessary just to achieve that goal.
In case you do not know, as far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines. Nevertheless, remember that it is all about location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying pages. There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. Hot pages or most read lists are very common and overly used already. Make sure you know the ones that many websites are using and do not try to imitate them.
Finally, another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put up links on top and sometimes on the bottom too. This is surely how you go about testing which ones get more clicks and which ones are being ignored. Let the testing begin. Keep testing and tracking until you find the site navigation style that works best for you site.
About the Author
Obinna Heche is an acknowledged expert in his field and resides in California USA. For more details visit his site at http://www.homeincomeportal.com/obhmy365
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