Have you ever wondered what might happen to your
business or customer base if a new technology were
introduced in your sector or new legislation were
passed? Exploring hypothetical scenarios allows
you to explore plausible future contexts, in order to
assess the challenges and opportunities presented by
those disruptions to your business. Tell-tale signs are
when the same issues begin to present themselves in
multiple scenarios.
Let’s say your business involves managing the monthly
delivery of a box of beauty products, and you live in a
state that is just beginning to explore drone usage in
a commercial capacity—how might the legalization of
drones impact your business? Will drones allow you
to be more cost-effective as a delivery service? Will
it cut down the time for deliveries and reduce human
error? On the other side, you may want to consider
your market’s response to the usage of drones. Would
it affect your customers’ perception of your brand if
they knew that their luxe beauty samples were being
delivered by an unmanned aircraft?
It would be a mistake to assume that the business
you manage today will look the same tomorrow. Many
companies have succumbed to complacency and
then not lived to see the next financial year. For more
information on scenario planning
By : Danielle and Jodie Snyder
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